Can You Upload a Video Longer Than 60 Seconds on Instagram

If you want to leverage Instagram for your brand, y'all know how crucial videos are and what they tin exercise for you. But given the number of different formats that Instagram has for videos and the introduction of new formats like reels, it's tricky to keep a tab.

Hence, nosotros've put together this guide that will get you up to speed with all the restrictions well-nigh video lengths, so you can nail your Instagram video strategy in 2022.

We've likewise added some pro-tips and templates from InVideo that will help y'all make the nigh of each video format.

Instagram video formats we'll embrace today:

1. Instagram Feed Video
2. Instagram Story Video
3. IGTV Videos
4. Instagram Live Video
v. Instagram Reel Videos
6. Instagram Video Ads

Let's become started!

ane. Instagram Feed Video

Length: three Seconds- 60 Seconds

Resolution and attribute ratio: 1080×1920 / iv:5

If you desire to mail a video on your Instagram feed or profile, you demand to stay within the 60-second limit. If you have a video longer than a minute, you must select a 60-second frame within the app, and post it on your feed.

The app's in-built editor allows yous to trim the video and select your preferred part. From there, you can straight postal service it on your profile.

To do this, select the '+' icon on your profile. Select the video you desire to post and select 'adjacent.'

Click on the 'trim' section right next to the filters. Drag the bar to your preferred 60-2d video frame, and press 'adjacent.'

And there you go.

Now y'all can mail the video on your feed with an engaging caption.

How to cut your long video into carousels?

You cannot ever accept a sixty-2nd video, sometimes you might have a video longer than that. But Instagram limits you to post the video.

What if we told y'all, there's a hack around it?

Y'all can cutting your long video into smaller ones to form a carousel post. Carousels allow you to put ten photos or videos in a single post, where your audience can swipe and view them all.

To do this, you tin can trim your original video into 1-minute clips using your phone'southward in-build editor. Yet, for finesse, we would recommend using a professional video editor like InVideo.

Once you've trimmed all the videos, open up the Instagram app. Tap on the '+' icon and select multiple videos through a pocket-size icon on the right. The carousel icon looks like multiple squares on pinnacle of each other. Through this, cull your trimmed videos in sequence and and then select 'side by side.' And you lot're done!

Pro Tip: 3 Things to keep in heed before you post on your feed

Your Instagram feed is similar your visual lookbook. Here are three things to keep in mind before you call back of ideas for your Instagram feed posts:

#i - Annihilation yous post hither stays for a long time and is visible to anyone who comes to your profile. This makes it necessary for y'all to focus on your content's quality and relevance to your audition.

#two - Every postal service affects your page's overall theme. It needs to align with your brand's content and visual identity.

#3 - By posting a video on your feed, you lot're asking for your audience'southward time and attention. Give them content that's packed with valuable into and is designed professionally.

Here'due south an example of an Instagram feed video we did for our own Instagram aqueduct.

Want to learn more about how y'all can create a consistent visual identity for your make? Bank check out this video for 10 easy tips.

Looking for more than video ideas for your Instagram posts? Check out these xv Instagram video ideas that you can get started with today.

two. Instagram Story Video

Length: Upto 15 seconds

Resolution and aspect ratio: 1080 ten 1920 or 9:16

Instagram stories allow y'all to mail a video of upto fifteen seconds. If you lot upload a longer video, it automatically chops it into individual videos of xv seconds. However, it only cuts the video into four parts, which means you can upload but 60 seconds of video at large.

Once y'all upload the video, you can add text, GIFs, stickers, music, or an additional photo or video to the same story. You can do this through the in-congenital story features.

If you desire to record your story video, live inside the app, hold the button while you record. It volition automatically create a maximum of 1-minute videos chopped into 4 parts of xv seconds.

What if you want to upload videos longer than a minute?

If you desire to upload videos longer than a infinitesimal, you can cut information technology in your photographic camera scroll and mail service them equally divide stories of 15-seconds each. We would suggest using InVideo for seamless editing.

Here are some Instagram story hacks to brand your videos more interesting.

Pro Tip: 5 Means to Get More Story Views for Your Videos

Instagram stories are free real estate for you to engage with your audience. Posting videos hither can invite messages from your followers and assist them become involved with you on a deeper level. Look at these five ways to get more than story views and engagement for your videos:

#1 - Use relevant GIFs and stickers to brand your stories more interactive and visually appealing.

#two - Using the poll and question stickers, involve your audition in your stories and share responses.

#3 - Give them a sneak peek into your life and work by including some behind-the-scenes videos.

#4 - Show your face on stories to appoint and connect with your audience on a i-to-one basis.

#5 - Create videos that are natively designed to fit the attribute ratio of the format (nine:16) as opposed to simply force-plumbing equipment videos that were originally made for Instagram feed.

This could go cumbersome at times, but with InVideo, yous can simply duplicate a video to the native Instagram story size at the click of a push button.

Here's an example of how we recreated this 1:i feed video into a native story video to requite our audience a super immersive feel.

Instagram Feed Video

Instagram Story Video

Use this template for your brand

three. IGTV Videos

Length: Upto 10 minutes for regular accounts and lx minutes for large/verified accounts.

Aspect ratio: ix:16 or sixteen:ix

Instagram allows you lot to post long-form content on your feed equally an IGTV video. You can upload a video of 1 infinitesimal to x minutes from your mobile device and hour from the reckoner app.

When you mail service an IGTV on your feed, your audience can see a preview of 15 seconds only. If they desire to go along watching it, they will have to click on 'Keep watching.'

To make your audience want to watch the unabridged video after the preview, you lot need to optimize the first v-10 seconds.

One fashion of doing this is that you will forepart-load your all-time insight or function from the video and identify it in the starting time so that information technology immediately catches people'southward attention and compels them to watch the unabridged piece.

For example, GaryVee picks up the most valuable piece of his video and places it in the first 5 seconds with his signature mark.

Here's some other example of Simon Sinek front-loading the master crux of his conversation to give you a sense of the value y'all will derive if you lot spotter the whole video.

Pro Tips to create more engaging IGTV videos:

#1 - Add together captions to your videos

With IGTV, you lot're posting content of a higher duration, enervating more of your audition's attention. If yous desire to go on them engaged and prevent drop-offs, add captions to your videos.

You tin add captions using InVideo'south online editor in less than x minutes - making your video more than accessible to a wider audience.

Information technology makes it easy for users to navigate your video and become what y'all're proverb with greater understanding. You lot tin hands add captions to your IGTV videos, using InVideo.

#ii - Use a branded IGTV cover

When you mail an IGTV video, yous can either choose a frame for your video as the cover or upload one from your camera ringlet. This comprehend will appear on your feed before a user starts watching the video.

To align information technology with your make's identity and your profile's visual aesthetic, combine your make colors and create an IGTV encompass template using a simple tool similar Canva.

Tip #3 - Optimize your title, caption, and hashtags

Unlike other videos on Instagram, IGTV lets yous add a championship to your video. Brand sure you add a compelling title that sums up the topic. In the caption, mention the things you discussed in bullet points. You lot can besides add timestamps here to make it easier for your audition to navigate through the video.

Concluding only not to the lowest degree, use the most optimal hashtags to maximize the reach for your videos.

Want to know more about finding the right hashtags? Check out this video.

four. Instagram Live Video

Length: Upto 4 hours

Resolution and aspect ratio: 1080 x 1920 or 9:xvi

Till the outset half of 2020, Instagram restricted users to go live for a maximum of 60 minutes, just like Facebook. Even so, they've now increased the duration from hour to 4 hours which gives united states of america an amazing opportunity to collaborate with our audience for a pregnant flow of fourth dimension.

Even so, if you desire to go live for more than iv hours, all you've got to do is restart your live session at the end of the starting time ane and y'all can pick up where you left off.

Another change introduced recently is that you now have the power to go live with 4 people. Earlier, if you lot were hosting a live session, y'all could but invite one person as a guest. At present, you can invite up to iii people and thus, practice a session with 4 people on the live giving yous the ability to tap into their respective audiences.

You can too share and salve your Instagram live session as an IGTV on your feed for your audience to lookout man a replay.

Pro Tip: 5 Means to become more Instagram Live Viewers

The live feature is a great manner to collaborate and interact with other creators in your field, and with your audition. More viewers mean more engagement and a chance of getting more followers and profile visits.

You can run into the number of people who attended your alive session as presently as it ends.

Let's run into how you can attract a higher number of viewers.

#1 - Give your audience a sneak peek of what's in it for them with a story reveal of the topic and some bullet points.

#2 - Use the countdown feature on your story to invite people to attend the alive session.

#three - Share your Instagram alive timings and details on other social media platforms and relevant groups to invite more people.

#iv - Prepare a affiche if you're doing a live session with a guest and ask them to share information technology on their contour.

For example, run into how Pitchground uses their posters equally thumbnails while posting the live session to IGTV.

#5 - Apply a question sticker on your story to ask people some questions you lot should answer during the live. Chances are they will nourish if they've asked you a question.

Want to know how you can apply Instagram live for business organisation? Watch this video for everything you lot demand to know almost going live on Instagram.

five. Instagram Reel Videos

Length: Upto 30 seconds

Resolution and attribute ratio: 1080 x 1920 or ix:16

Instagram'south newest addition- Reels lets yous provide super snackable thirty-sec videos

You lot can upload a video from your camera roll, or you can shoot information technology inside the app. You tin can apply filters, slo-mo effects, or add music. The reels feature too allows you to shoot in breaks to set a timer and shoot in different locations, attires, or however you want. Fifty-fifty if you're uploading a pre-recorded video, you can combine other parts or videos to course a single reel.

You lot tin also make the most of these ready-to-use templates on InVideo that allows y'all to create engaging Reels in less than x minutes!

Hither'due south a detailed tutorial on how you can make the most of Reels:

Pro Tip: The All-time Kind of Content for Reels

Reels are exploding on Instagram, and if you lot want to leverage that for your page, start creating them now. Here are some easy content ideas for you lot:

- Cover your audience'southward common hurting points.
- Talk well-nigh updates in your industry.
- Talk well-nigh your learnings and inspirations.
- Share lists of your favourite tools, books, creators, etc.
- Share tutorials, tips, and tricks.

Want to larn how you lot tin get massive reach for your brand via reels? Lookout man this video.

6. Instagram Video Ads

1. Feed Video Ad

Length: Upto lx seconds

Resolution and aspect ratio: 1080×1920 or 4:5

When yous post video ads on your feed, they get stacked betwixt your regular feed posts. You volition see ads on your feed with a 'sponsored' championship under the name and a telephone call-to-activity like 'Sign up at present' or 'View more.'

You lot can either choose to post a single video ad of threescore seconds or a maximum of ten slides every bit part of a carousel. This allows y'all to engage your reader for a longer fourth dimension. It's more or less like a long-form sales folio which can result in conversions. Cheque out these ready-to-go video advertising templates that y'all can utilise to churn out thumb-stopping video ads for your brand in minutes.

Pro Tip: Best Practices for Feed Video Ads

To stop people from scrolling and ensure they take the desired action, here are some actionable best practices for feed video ads:

#1 - Videos are muted by default, and so consider calculation captions to your videos.

For example, here's how GaryVee adds captions to his videos.

#2 - Have a hook in the kickoff 5 seconds, or you lose them.

Here's a classic example of how Netflix hooks its audition in the commencement 10 seconds.

#3 - Don't promote the offer, promote the benefits.

#4 - Optimize the thumbnail to attract more than audience

Here'southward an example of how Jay Shetty uses a consistent thumbnail template for his videos.

#v - Add a clear and compelling call-to-action

2. Story Video Advertisement

Length: Upto fifteen seconds

Resolution and aspect ratio: 1080×1920 or 9:16

Instagram story ads let y'all to add either 1 story of xv-seconds or a carousel story of 150 seconds. They are placed in between organic stories, and you can see them while casually swiping your follower stories.

You lot tin can add together x story cards of 15 seconds each. However, Instagram shows the user only three stories by default, subsequently which they can choose to watch more with the 'Expand story' CTA.

These ads cover the unabridged space and accept the selection of taking the user to your contour, a landing page, or a direct message through the CTA.

Since these videos bear witness upwards between organic stories, your offset card or the first five-seconds need to be very attractive and compelling, then your audition continues watching or takes the desired action.

Pro Tip: Best Practices for Story Ads

With story ads, yous desire to get swipes and conversions then here are some best practices to optimize your ads:

#1 - Position your text strategically because y'all already take 'sponsored' text on the meridian and 'swipe up' text at the bottom.

#2 - Try and bear witness a man face instead of an all-text video ad to brand it more than relatable.

#3 - Perform A/B testing to see what works.

#4 - Brand your ads with color and font consistency.

This story advert by Spotify uses the vivid color combination like in their app advertisements, consistent font, and their logo. It reflects the consistency in make personality across channels.

#5 - Add together music and captions to make information technology more engaging.

Here's a very good example where Jay Shetty used music and captions to amplify the messaging of his video.

Want to leverage Instagram story ads for your brand, only don't know how to create PRO story videos? Check out our prepare-to-go Instagram story ad templates that volition enable you to create thumb-stopping video ads in mins even if you've never edited a video before.

Wrapping information technology up

Now that yous know all the specifications + best practices for each video type, it's time for you to execute and make the most of Instagram videos for your brand in 2022.

You besides take at your disposal more than 5000 set up-to-use templates and InVideo 'south intuitive online editor to create engaging videos for Instagram.

If y'all are looking to get feedback on your Instagram videos or have whatsoever further questions, come up continue the discussion on the InVideo community– a safe space for you to connect with and larn from 20K other marketers, creators, and business owners merely like yourself.

Establish this article helpful? Please do share information technology with your friends and peers who are looking to become started with Instagram videos.

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Source: https://invideo.io/blog/instagram-video-length/